Makarem Hotels: Maximizing organic traffic and search engine visibility

Reforge Digital works with Makarem Hotels on achieving high and sustainable organic traffic to increase the hotels’ visibility on search engines and driving more bookings.

“The team at Reforge has worked with us to refine our SEO and content optimization strategy for Makarem Hotels. We’ve seen a massive increase in our organic-led customer inquiries and bookings, and the team has helped us put in place the right data and reports to generate actionable insights and keep an eye on what matters to our business” said Adam Salem, Commercial and Digital Director at Dur Hospitality.

The challenge

As a heavily competitive sector that is increasingly dependent on online traffic and transactions, hotels often compete for customers on paid and organic channels.

As a well-established hotel group with an emphasis on international standards with locally-inspired hospitality, Makarem hotels was also on the lookout for opportunities to drive higher visibility to their website and selection of top-quality properties and services in Mecca, Saudi Arabia.

When evaluating the potential for Makarem hotels, it was evident that there’s plenty of room to a) grow organic traffic, b) optimize on-site conversion paths, and 3) use data and analytics to enrich content and ad strategy to continue improving the site experience so that they continue to attract more clients who are making their way to Saudi Arabia.

The solution

Reforge Digital approached the opportunity to support the growth of Makarem hotels with a holistic, strategy-driven approach that addresses all aspects of their website experience and offers a sustainable path for increasing organic traffic, site engine visibility, and site performance.

According to Makarem, Reforge Digital has been instrumental in refining the overall strategy to focus on organic growth with the right customer over time.

Implementation of search engine optimization strategy requires tight alignment between development, content, and strategy. What this means for Makarem Hotels in this case is working closely with their team to not only implement technical SEO enhancements, but also provide opportunities to discover new keywords, topics, and tactics that can continue to enhance organic traffic and the overall site experience.

On the content side, Reforge helped identify various Arabic and English keywords and content strategies to increase top page and top position placement for Makarem’s website on the search engine results pages: